An evaluation comparison between a product's performance and the buyer's expectations is the basis for determining:
A) customer loyalty.
B) customer delivered value.
C) total customer value.
D) customer satisfaction.
E) none of the above

Question

Quizplus · Accepted Answer

The evaluation comparison between a product's performance and the buyer's expectations is the foundation for determining customer satisfaction. Customer loyalty, customer delivered value, and total customer value may also be influenced by customer satisfaction, but they are not directly related to the evaluation comparison between product performance and buyer expectations.

An Evaluation Comparison Between a Product's Performance and the Buyer's