At its most basic level, the need for customer retention stems from the fact that:
A) market share is derived from winning new customers.
B) intrusion marketing costs more than attraction marketing.
C) low growth industries make brand switching very easy.
D) all of the above
E) none of the above

Question

Quizplus · Accepted Answer

The Answer of At its most basic level, the need for customer retention stems from the fact that:
A) market share is derived from winning new customers.
B) intrusion marketing costs more than attraction marketing.
C) low growth industries make brand switching very easy.
D) all of the above
E) none of the above

At Its Most Basic Level, the Need for Customer Retention