Brunswick Trucking Inc. asks its customers to fill out a form on which they are asked to list what they liked and disliked about the company's service. The trucking company also has a toll- free number its customers can call to provide immediate feedback. The trucking company is using_________ to track and measure customer satisfaction.
A) a complaint and suggestion system
B) a customer satisfaction survey
C) a value gap analysis
D) a value- assessment network
E) an exit interview

Question

Quizplus · Accepted Answer

The trucking company is using a complaint and suggestion system, as they are collecting feedback through forms and a toll-free number for immediate feedback.