Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc., follows the _________concept in doing business.
A) production
B) social responsibility
C) product
D) selling
E) marketing

Question

Quizplus · Accepted Answer

The marketing concept focuses on understanding and meeting the needs and wants of the customers. Johnny Inc.'s focus on achieving customer satisfaction and designing products that meet customer requirements is a clear example of the marketing concept.