Companies derive many benefits from highly satisfied customers. According to the text, which of the following is NOT one of these benefits?
A) Satisfied customers are more likely to purchase the company's other brand offerings.
B) Satisfied customers are more likely to remain loyal for longer.
C) Satisfied customers are more efficient decision- makers.
D) Satisfied customers are less price sensitive.
E) Satisfied customers are more likely to spread favourable messages about the company or its products.

Question

Quizplus · Accepted Answer

The text does not mention that satisfied customers are more efficient decision-makers as a benefit of customer satisfaction. The other options (A, B, D, and E) are all benefits listed in the text.

Companies Derive Many Benefits from Highly Satisfied Customers