Brand exchanges generated by consumers themselves are known as:
A) consumer value co- creation.
B) social networks.
C) consumer generated marketing.
D) consumer delivery value networks.
E) none of the above

Question

Quizplus · Accepted Answer

Consumer generated marketing refers to any activity that involves consumers creating and sharing their own marketing materials, whether it's through social media, word of mouth, or other channels. This can include things like user-generated content, customer reviews, or consumer-created ads. It is not the same as consumer value co-creation, which refers to the process of involving customers in the design, development, and delivery of products and services, or social networks, which are online platforms that allow people to connect and interact with each other.

Brand Exchanges Generated by Consumers Themselves Are Known As