Sportswear manufacturer, Adidas, has embarked on a number of community based projects. Some of its activities include improved pay and conditions for workers in underdeveloped countries, offers of free sports gear to talented athletes from poor socioeconomic groups, low cost brands available in poorer nations and support for local community sports activities including the construction of sports grounds. Adidas' approach is BEST described as:

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Adidas' activities, such as improving pay and conditions for workers, offering free sports gear to talented athletes from poor socioeconomic groups, making low-cost brands available in poorer nations, and supporting local community sports activities, align with societal marketing. This approach focuses on benefiting society as a whole and going beyond just the interests of the company and its customers.

Sportswear Manufacturer, Adidas, Has Embarked on a Number of Community