The marketer is required to make decisions by considering consumers' wants, company requirements, long- run consumer interests, and the long- run interests of society in:

Question

Quizplus · Accepted Answer

Societal marketing requires marketers to consider not only the wants and needs of consumers and the company's goals, but also the long-term interests of society as a whole, such as environmental sustainability and ethical business practices. This involves finding a balance between meeting consumer demands and making socially responsible decisions.

The Marketer Is Required to Make Decisions by Considering Consumers