The Adelaide Wine Company is preparing to open a new territory with which it is completely unfamiliar. The firm, which hopes to enter the market as quickly and inexpensively as possible, is most likely to utilise:
A) manufacturer's agents.
B) selling agents.
C) purchasing agents.
D) commission merchants.
E) none of the above

Question

Quizplus · Accepted Answer

Manufacturer's agents are sales intermediaries hired by manufacturers to sell their products to customers. They are knowledgeable about the market and can help the Adelaide Wine Company enter the new territory quickly and inexpensively by leveraging their existing relationships and expertise. Selling agents, commission merchants, and purchasing agents may also be helpful, but they are less likely to be familiar with the wine industry or the specific needs of the Adelaide Wine Company.

The Adelaide Wine Company Is Preparing to Open a New