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A Distinctive Feature of David Jones Department Store Is the Number

Question 64

Multiple Choice

A distinctive feature of David Jones department store is the number of designer brands across all product lines. David Jones stocks some of the top international and local labels such as Pucci, Versace, Alex Perry, Collette Dinnigan and Lisa Ho. These labels cannot be purchased from any other department store or retail outlet. In this respect, David Jones has successfully bucked the trend through the use of:


A) competitive blocking.
B) national brands.
C) exclusive merchandise.
D) global brands.
E) selective merchandise.

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