Wholesalers add value to the distribution channel by performing a number of functions. Which of the following is NOT one of the functions normally performed by wholesalers?

Question

Quizplus · Accepted Answer

Wholesalers typically do not engage in risk reduction as a primary function. Their main roles include financing, bulk breaking, warehousing and transportation, and buying and assortment building, which involve purchasing in large quantities, storing goods, and breaking them down into smaller quantities for resale, among other activities. Risk reduction is more commonly associated with insurance companies or specific risk management services.

Wholesalers Add Value to the Distribution Channel by Performing a Number