In 2001, Apple Opened the First of a Series of Concept

In 2001, Apple opened the first of a series of concept stores designed to exhibit Apple computers in a natural usage environment. Merchandise is displayed in "solution zones" for hands- on, real world use and visitors are encouraged to use computers to access the Internet or send emails. There are sit- down theatres where consumers can participate in demonstrations or receive instruction. There is a "Genius Bar" where consumers can ask questions and solve technical problems. For the consumer, perhaps the most important feature of the Apple Concept store is the hands- on use. Computers displayed in Apple stores are hooked up to camcorders, digital cameras, iPods, music keyboards and other peripherals so the visitor can actually create something, burn it to a CD/DVD, and get a feel for the hardware and software. Apple concept stores are best described as:

A) pure services.
B) full service retailing.
C) experiential retailing.
D) supplementary service providers.
E) none of the above