Remo Corporation is experiencing conflicts between the various levels which compose its channel of distribution. This is called:
A) functional conflict.
B) vertical conflict.
C) intermediary conflict.
D) member conflict.
E) horizontal conflict.

Question

Quizplus · Accepted Answer

Vertical conflict refers to conflicts that occur between different levels of a channel of distribution, such as between manufacturers and wholesalers or between wholesalers and retailers.

Remo Corporation Is Experiencing Conflicts Between the Various Levels Which