Piaget Watches has a restrictive policy of only establishing one or two dealers within a given large geographic area. Buyers of this type of expensive Swiss watch will travel to acquire the product, so this_________ form of distribution is appropriate for the product.
A) selective
B) intensive
C) intermediary
D) exclusive
E) dual

Question

Quizplus · Accepted Answer

The given information suggests that Piaget Watches follows an "exclusive" distribution strategy by limiting the number of dealers in a large geographic area. This strategy is suitable for expensive products like Swiss watches, where customers are willing to travel to purchase the product.

Piaget Watches Has a Restrictive Policy of Only Establishing One