Which of the following statements BEST defines marketing logistics?
A) Overseeing the flow of materials and products.
B) The process of getting goods to customers.
C) All the activities involved in the selling of goods and services directly to final customers.
D) The planning, implementing and controlling the physical flows of materials and final goods from points of origin to points of use.
E) Getting the right goods to the right places at the right time.

Question

Quizplus · Accepted Answer

Marketing logistics involves the planning, implementing and controlling of the physical flows of materials and final goods from points of origin to points of use. This includes activities such as transportation, warehousing, inventory management, and order processing. Option D is the most comprehensive and accurate definition of marketing logistics among the given options.

Which of the Following Statements BEST Defines Marketing Logistics