In a(n)_________ , two or more unrelated companies put together resources or programmes to exploit an emerging marketing opportunity.
A) administered VMN
B) corporate VMN
C) horizontal marketing system
D) multichannel marketing system
E) contractual VMN

Question

Quizplus · Accepted Answer

In a horizontal marketing system, two or more companies at the same level in the supply chain come together to take advantage of a marketing opportunity by pooling their resources or programs. This collaboration is not based on a hierarchy or contractual obligations but on a mutual goal.

In A(n)_________ , Two or More Unrelated Companies Put Together