Sears obtains more than 50 per cent of its goods from companies that it partly or wholly owns. This would be an example of a(n):
A) administered VMN/VMS.
B) global VMN/VMS.
C) corporate VMN/VMS.
D) power based VMN/VMS.
E) contractual VMN/VMS.

Question

Quizplus · Accepted Answer

This is an example of a corporate vertical marketing network/ system (VMN/VMS), where a company owns or controls various levels of the supply chain, such as manufacturing, distribution, and retail. In this case, Sears owns or partly owns the companies that supply it with goods, giving it control and coordination over its supply chain.

Sears Obtains More Than 50 Per Cent of Its Goods