Channel objectives should be:
A) written with the strengths and weaknesses of intermediaries in mind.
B) stated in terms of which channels will be used.
C) designed to be impervious to temporary changes in the external environment.
D) uniform across product lines.
E) all of the above

Question

Quizplus · Accepted Answer

Channel objectives should be written with the strengths and weaknesses of intermediaries in mind to ensure that the objectives are realistic and achievable. Stating the objectives in terms of which channels will be used and designing them to be impervious to temporary changes in the external environment may limit flexibility and adaptability. Channel objectives should also be tailored to specific product lines rather than being uniform across all products.

Channel Objectives Should Be