When a company's internal departments work together and cooperate with marketing channel members to provide better customer service and trim distribution costs, this is known as:
A) distribution management.
B) channel planning.
C) marketing channel management.
D) integrated logistics management.
E) none of the above

Question

Quizplus · Accepted Answer

The scenario described is a perfect example of integrated logistics management, where different departments of a company collaborate with channel members to provide better customer service and reduce distribution costs. This strategy ensures efficient management of logistics activities, including inventory management, transportation, and order processing, to create value for customers and generate profits for all stakeholders involved.

When a Company's Internal Departments Work Together and Cooperate with Marketing