Marketing channel members perform a number of functions. Which of the following is NOT one of the functions outlined in your text?
A) Risk reduction
B) Risk taking
C) Negotiation
D) Information
E) All of the above are channel member functions.

Question

Quizplus · Accepted Answer

Risk reduction is not typically considered a function of marketing channel members; instead, they often engage in risk taking.

Marketing Channel Members Perform a Number of Functions