Rolls Royce, sells its luxury motor vehicles direct from the factory in Reading, England or through one of its accredited dealers. Rolls Royce uses which of the following distribution formats?
A) open distribution
B) exclusive distribution
C) selective distribution
D) intensive distribution
E) special distribution

Question

Quizplus · Accepted Answer

Rolls Royce uses exclusive distribution, meaning they have a limited number of authorized dealers who are carefully selected and trained to sell their luxury vehicles. This allows for a more controlled and premium brand image, as well as allowing for better availability and access to Rolls Royce service and expertise.

Rolls Royce, Sells Its Luxury Motor Vehicles Direct from the Factory