Leadership in the channel is attained through the size and power of one of the channel members in a(n):
A) proprietary VMN.
B) administered VMN.
C) corporate VMN.
D) consolidated VMN.
E) contractual VMN.

Question

Quizplus · Accepted Answer

Leadership in an administered vertical marketing network (VMN) is typically achieved through the size and power of one of the channel members, who then wields influence over the others without the need for formal contracts or equity stakes.

Leadership in the Channel Is Attained Through the Size and Power