Firms which utilise more than one intermediary, but fewer than all of the intermediaries that could potentially carry their products, are said to employ:
A) exclusive distribution.
B) intensive distribution.
C) concentrated distribution.
D) selective distribution.
E) none of the above

Question

Quizplus · Accepted Answer

Selective distribution involves using a limited number of intermediaries to distribute a product. This strategy allows for some control over the distribution process while still reaching a significant portion of the target market.

Firms Which Utilise More Than One Intermediary, but Fewer Than