Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred is associated with which of the following key functions performed by the marketing channel?
A) negotiation
B) contact
C) selling
D) information
E) matching

Question

Quizplus · Accepted Answer

Negotiation involves reaching an agreement on price and other terms of the offer. The other functions are not directly related to transferring ownership or possession. Contact is the act of finding and communicating with potential buyers or sellers, selling involves persuading customers to buy the product, information involves gathering and disseminating information about the market and product, and matching involves connecting buyers and sellers.

Reaching an Agreement on Price and Other Terms of the Offer