Conflict between channel members at the same level of the channel is called simply:
A) oblique conflict.
B) horizontal conflict.
C) functional conflict.
D) vertical conflict.
E) intermediary conflict.

Question

Quizplus · Accepted Answer

Horizontal conflict refers to the conflict that arises between channel members at the same level of the channel, such as between two retailers or two wholesalers.

Conflict Between Channel Members at the Same Level of the Channel