When a company like Coca- Cola has disagreements with some of its bottlers over business practices, it is a form of:
A) parallel conflict.
B) layer- based conflict.
C) vertical conflict.
D) horizontal conflict.
E) system conflict.

Question

Quizplus · Accepted Answer

Vertical conflict refers to a disagreement or conflict that arises between different levels or tiers of the same distribution channel. In this case, Coca-Cola (the manufacturer) and its bottlers (the intermediaries or distributors) represent different levels in the same distribution channel. Therefore, any disagreement between them would be considered a form of vertical conflict.

When a Company Like Coca- Cola Has Disagreements with Some