IBM, at one time sold its products using its own sales force exclusively. Today, however, the market has prompted changes in IBM's distribution philosophy. The company now has 18 new channels in addition to its own sales force. The correct description of this form of marketing would be to characterise IBM's approach as being one where_________ are used.
A) horizontal marketing systems
B) diversified marketing systems
C) vertical marketing systems
D) hybrid marketing systems
E) parallel marketing systems

Question

Quizplus · Accepted Answer

IBM's approach can be described as a hybrid marketing system because it uses multiple channels (18 in addition to its own sales force) to distribute its products.

IBM, at One Time Sold Its Products Using Its Own