Coordination and conflict management is achieved through the use of written, legally- binding agreements among independent channel members in a(n):
A) consolidated VMN.
B) corporate VMN.
C) proprietary VMN.
D) contractual VMN.
E) administrative VMN.

Question

Quizplus · Accepted Answer

The use of written, legally-binding agreements is a characteristic of a contractual vertical marketing network (VMN). In this type of network, independent channel members come together through contractual agreements to coordinate and manage conflict. The other options listed (consolidated VMN, corporate VMN, proprietary VMN, and administrative VMN) do not necessarily involve written, legally-binding agreements.

Coordination and Conflict Management Is Achieved Through the Use of Written