Two or more unrelated companies at one channel level join together to pursue a new marketing opportunity in:
A) partnership marketing.
B) horizontal marketing.
C) vertical marketing.
D) homogeneous marketing.
E) an administered VMN.

Question

Quizplus · Accepted Answer

Two or more unrelated companies at one channel level join together to pursue a new marketing opportunity in horizontal marketing, which involves the combination of companies in the same industry to offer the market a wider range of choices and increase efficiency in production and distribution. It is different from vertical marketing, which involves the combination of companies at different levels of production and distribution, and partnership marketing, which involves companies from different industries collaborating for mutual benefit. Homogeneous marketing and administered VMN are not relevant to this situation.

Two or More Unrelated Companies at One Channel Level Join