The primary rationale for the use of intermediaries is their superior efficiency in making goods widely available and accessible to target markets.

Question

Quizplus · Accepted Answer

Intermediaries such as wholesalers, retailers, and agents can help to distribute goods more efficiently to target markets through their established networks, logistics, and marketing capabilities. This allows manufacturers to focus on production while still reaching a larger customer base.

The Primary Rationale for the Use of Intermediaries Is Their