Franchise operations, such as Kwik Copy Printing, Domino's Pizza, and Hertz Car Rentals, are examples of:
A) contractual VMNs.
B) conventional marketing systems.
C) horizontal marketing systems.
D) administered VMNs.
E) corporate VMNs.

Question

Quizplus · Accepted Answer

Franchise operations are examples of contractual vertical marketing systems (VMNs), where independent firms at different levels of production and distribution join together through contracts to achieve greater economies of scale and greater sales impact than they could achieve alone.

Franchise Operations, Such as Kwik Copy Printing, Domino's Pizza, and Hertz