A type of contractual VMN in which the channel member is linked in to the production- distribution process is the:
A) consumer buying group.
B) service entity.
C) wholesaler group.
D) retailer group.
E) franchise organisation.

Question

Quizplus · Accepted Answer

A franchise organization is a type of contractual VMN in which the channel member is linked in to the production-distribution process. Franchisees are given the right to distribute a company's goods or services, using the company's trademark, name, and business model. This allows the franchisor to expand quickly while maintaining control over the distribution process.

A Type of Contractual VMN in Which the Channel Member