Once channel objectives have been established, the next step in channel design is to:
A) evaluate the major channel alternatives.
B) determine service output levels.
C) select the channel members.
D) identify the major channel alternatives.
E) set up contingency plans in the event of environmental changes.

Question

Quizplus · Accepted Answer

Once channel objectives have been established, the next step in channel design is to identify the major channel alternatives. This involves assessing different channel structures, such as direct or indirect channels, single or multiple channels, and vertical or horizontal integration. Identifying the major channel alternatives allows the company to choose the most appropriate structure for achieving its channel objectives.

Once Channel Objectives Have Been Established, the Next Step in Channel