H&R Block and Hyatt Legal Services have formed a(n)_________ in which Hyatt houses its legal clinics in H&R Block tax- preparation offices. Hyatt pays a fee for office space, secretarial assistance, and office equipment. By working out of H&R Block's nationwide offices, Hyatt gains quick market penetration. In turn, H&R Block benefits from renting its facilities, which have a highly seasonal use pattern.
A) horizontal marketing system
B) administered VMN
C) contractual VMN
D) multichannel marketing system
E) corporate VMN

Question

Quizplus · Accepted Answer

This arrangement is a horizontal marketing system, where two or more companies at the same level join together to follow a new marketing opportunity. Here, H&R Block and Hyatt Legal Services are collaborating to benefit from each other's resources and market presence.

H&R Block and Hyatt Legal Services Have Formed A(n)_________ in Which