A company will typically develop a prototype of a new product concept during the stage of the new product development process.
A) market strategy development
B) test marketing
C) concept testing
D) commercialisation
E) product development

Question

Quizplus · Accepted Answer

During the product development stage, a company will take the concept of a new product and turn it into a physical prototype that can be tested and refined before moving onto full production. This allows for any flaws or issues to be identified and corrected before the product is brought to market.

A Company Will Typically Develop a Prototype of a New