A study of 200 moderate- to- high- technology new- product launches found that the single most important success factor is:
A) having a unique superior product.
B) quality of execution at each stage of the new product development process.
C) capacity for technological and market synergy.
D) sufficient product development funds.
E) the absence of competition.

Question

Quizplus · Accepted Answer

Having a unique superior product is often the most critical factor for the success of new product launches, as it differentiates the product in the market and meets customer needs effectively.

A Study of 200 Moderate- To- High- Technology New- Product