A marketer of new shower screens with a Teflon coating that is stain resistant asks a panel of consumers, "Do you understand how the addition of Teflon will benefit you?" and "Would this type of shower closure solve a cleaning problem for you?" This marketer is in which stage of new product development?
A) business analysis
B) idea screening
C) concept development
D) commercialisation
E) test marketing

Question

Quizplus · Accepted Answer

The marketer is in the concept development stage, where they are asking for consumer feedback on the benefits and potential problem-solving capabilities of their new product.

A Marketer of New Shower Screens with a Teflon Coating