Which of the stages in the new product development process is the most expensive?
A) idea generation and screening
B) business analysis
C) concept development
D) commercialisation
E) product development

Question

Quizplus · Accepted Answer

Commercialisation is the most expensive stage in the new product development process as it involves the full-scale production, marketing, and distribution of the product. It requires a significant investment in resources, such as advertising, packaging, and distribution, and can involve a high level of risk if the product does not perform well in the market.

Which of the Stages in the New Product Development Process