While idea generation seeks to produce as many new product ideas as possible, the successive stages of the product development process seek to reduce the number of those ideas.

Question

Quizplus · Accepted Answer

This statement is true. The purpose of the idea generation phase is to generate a large number of potential product ideas, while the purpose of the subsequent stages of the product development process is to evaluate, refine, and narrow down those ideas in order to select the most promising ones for further development.

While Idea Generation Seeks to Produce as Many New Product