If a product passes functional and consumer tests, the next step is:
A) product development.
B) commercialisation.
C) test marketing.
D) business analysis.
E) market strategy development.

Question

Quizplus · Accepted Answer

Test marketing is the next step after a product passes functional and consumer tests, as it involves introducing the product to a limited market to evaluate its performance before full-scale commercialization.

If a Product Passes Functional and Consumer Tests, the Next