During the introduction stage of the PLC, the innovating firm is actually "investing" in the future of the new product.

Question

Quizplus · Accepted Answer

During the introduction stage, the innovating firm is typically spending a lot of money on advertising and other promotional efforts to create awareness and interest in the new product, with the hope of generating future sales and profits. This initial investment is necessary to establish the product in the market and can be quite significant.

During the Introduction Stage of the PLC, the Innovating Firm