The five factors that explain new product adoption rates are: relative advantage, complexity, compatibility, triability and observability.

Name: The five factors that explain new product adoption rates are: relative advantage, complexity, compatibility, triability and observability.
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These are the five factors that are known as the "Diffusion of Innovation" theory, proposed by Everett Rogers. These factors are considered to be key determinants of how quickly a new product will be adopted by consumers.

The Five Factors That Explain New Product Adoption Rates Are