New product development in service contexts is more likely to involve incremental changes, a less formal approach and a focus on process improvements.

Question

Quizplus · Accepted Answer

Service contexts often involve a continuous and iterative improvement process, where small changes are made over time to improve processes and customer experiences. This is known as incremental innovation. Additionally, service development is often less formal and structured than product development in manufacturing contexts, allowing for more flexibility and adaptability in the development process.

New Product Development in Service Contexts Is More Likely to Involve