A Company Might Stretch Its Product Line Downward Because It

A company might stretch its product line downward because it:

A) may wish to add a low- end product to plug a market hole that would otherwise attract a new competitor.
B) may have first entered the high end to establish a quality image which it wants to take to the lower end of the market.
C) may have been attacked at the high end and respond by invading the low end.
D) all of the above
E) none of the above