Surrounding the inner layers of a product, are supporting services and benefits, known as:

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The augmented product includes the core product and any additional services or benefits surrounding it, such as supporting services and benefits. Facilitating goods and services refer to the goods and services needed to produce the core product, which are not necessarily part of the augmented product. Supporting goods and services are goods and services that complement the core product but are not essential to its use. Value proposition is the unique value that a product or service provides to its customers. Bundle of benefits refers to the collection of benefits that a product or service provides to its customers.

Surrounding the Inner Layers of a Product, Are Supporting Services