The actual product consists of a number of features. Which of the following is NOT part of the actual product?

Question

Quizplus · Accepted Answer

The actual product includes features that can be seen, touched, or tasted, such as styling, quality level, product features, and brand name. The value proposition, on the other hand, refers to the benefits that the product offers to the customer, such as convenience, quality, or affordability. While the value proposition may influence the customer's decision to purchase, it is not considered a part of the actual product.

The Actual Product Consists of a Number of Features