Which of the Following BEST Describes Brand Dilution

Which of the following BEST describes brand dilution?

A) Lack of promotional activity causes consumers to forget the brand.
B) Overuse of a brand name causes consumers to cease associating a brand with a specific product.
C) When sales of a line extension take sales away from an established brand.
D) A poorly positioned brand becomes associated with attributes and benefits that are not relevant.
E) Aggressive competitive activity contributes to weakening of the brand and loss of market share.