When a company plans to take a brand into international markets, it may need to consider which of the following?

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Quizplus · Accepted Answer

When a company takes a brand into international markets, it may need to consider product adaptation, modified labeling, and modified packaging. Product adaptation may be necessary to ensure the product is suitable for the target market's culture, regulations, or preferences. Modified labeling may be required to comply with local labeling laws or language requirements, while modified packaging may be necessary to protect the product or make it more convenient for the particular market. Therefore, all of the options are relevant to consider when taking a brand into international markets.

When a Company Plans to Take a Brand into International