Marketers consider products as having several levels. Which of the following is the most basic level?

Question

Quizplus · Accepted Answer

The core product is the most basic level of a product. It is the fundamental benefit or solution that the product provides to the customer. The other levels of a product (actual product, augmented product, facilitating goods or services, and value proposition) build upon the core product to create additional value for the customer.

Marketers Consider Products as Having Several Levels