Chocolate manufacturer, Parle, has introduced a new chocolate bar, branded simply as Chox. This is a good brand name since it satisfies the desirable qualities of:
A) it is short, easy to remember and suggests something of the product qualities.
B) it satisfies all the desirable qualities for a brand name.
C) it would be easy to translate into foreign languages and would readily travel into foreign markets.
D) it is capable of being registered and is difficult for competitors to imitate.
E) it is distinctive and could be protected legally.
Correct Answer:
Verified
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